Medical Device Sales Strategy - Responding to Industry-Wide Change
Historically, once a new medical device was launched, add-on innovations were introduced over time that increased the cost. And, all that turned out okay for both the customers and the suppliers. However, due to the trends in the health care industry more providers and patients are no longer demanding the latest and "greatest" a/k/a most expensive.
Existing customers are probably the most untapped source of more sales for most businesses. It sounds weird but most businesses spend more time chasing new customers than they do keeping in touch with existing ones. Think about the places you use regularly - you'll soon realise that's the case.
This article if for leadership coaches who are struggling to sell your services. It explains a process for recording your client success stories so you can use them to win further business with your client company.